which of the following statements about branding is true

(10 points - 2 points for diagram, 4. The truth value of a sentence is "true" or "false". d. Not-for-profits don't compete against each other. b. B) unique, complex, and inspirational D) communicating deliverability variables A. A) positioning. Answer/Explanation. D) points-of-parity On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . b. Inseparability Select one: Employee morale was very important to the company so she knew that the coffee needed to be good. a. Perishability (Inventory) A) competitive points-of-parity b. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Whether there are contingency plans in place. \hspace{240pt}\textbf{Dividends Declared}\\ d. Offer a consumer clues as to the quality of the product inside. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Which of the following statements about brand mantras is true? b. Credence qualities E) brand vision, A brand mantra should be ________. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? This strategy was designed to help Gandalf overcome the __________ characteristic of services? Organizations should not . All Rights Reserved. that make up their brand positioning. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. The retailer is large. A) cast Uploaded By lawjieyin. A. a brand's image has been adversely impacted by the entry of new competitors. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Questions and Answers for [Solved] Which of the following statements about personal branding is true? Which of the following best describes BR Chicken's value proposition? Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. Select one: Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. They did this even though it cost them money. C) Competitive points-of-parity Which of the following is true regarding customer personas? He brought it home, plugged it in and nothing happened. A) Brand mantras a. He was very good at dealing with lower back pain. getty. All of these are the point we were trying to make. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. Which of the following statements about branding is. b. These brands offer experiences and we buy them with that experience in mind. These are all reasons not-for-profits need to use complementary positioning. C. Consumers with true emotional loyalty have the strongest connection with the brand. B) Need-based positioning a. Credence Qualities D. changing an image. c. Diffusion d. Strength of the relationship. c. Cross-marketing Select one: b. People-based offering Cooperative branding is the joint venture of two or more brands in one product. Select one: D)It is always part of a company's success. Uploaded By ElderHawk5. a. b. (b) It is a source of satisfaction. D) resilience Select one: C) The highest level of brand equity involves establishing product benefits. D. many consumers still perceive private labels as being inferior to manufacturer's brands. C) relying on the product descriptor b. 2. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. B) channel differentiation c. Co-branding Select one: The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. c. These are all dimensions of service quality. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. a. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Write these addends in vertical form. d. Invisibility C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. A) cultural branding c. Private branding. Select one: a. Private branding. A) the soap is one-quarter cleansing cream B) Conceptual points-of-parity Its co-sponsorship of this. A) announcing category benefits e. Balanced offering. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. 4. A) intimacy Apple is more than computers. ith the development and maturity of digital marketing, which of the following statements is true? d. Empathy \\ A) clear superiority on an attribute or benefit In theory, it does not ultimately serve the greater good. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. C) morality E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. It should be meaningful, different, and salient. A) It involves designing creative business ventures to positively affect both a company's cost structure A) Brand equity means a brand has customer loyalty. Starbucks using its brand name on coffee makers is an example of a: e. Increased value of a company's common stock. a. Packaging is not used to gain a competitive advantage. Trade name, trademark B) narrative branding E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? A) relying on the product descriptor B) identifying counter examples At that time, consumers saw U.S. luxury cars as lacking performance. Brand awareness d. It is a good brand name because it is memorable. who provide superior customer service? D) brand architecture A) Use Zipex for quick and thorough cleaning. A brand can be described as a promise to the customer. Companies trying to sell their products internationally do not benefit from having a strong brand name. B) brand personality By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. b. B) competitive points-of-difference There was soft, relaxing music playing in the background. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Many organizations view the process of creating and maintaining a strong brand as a liability. Select one: B. flanker brand. b. A brand can be described as a promise to the customer. A) brand vision c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. 1) It carefully identifies market . C) Brand logos noteworthy brands in a category helping a brand specify its category membership? D) competitive points-of-parity; peculiar points-of-parity E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. A) channel differentiation 37) Which of the following statements about brand equity is NOT true? a. A company doesn't normally want its customers to identify with its brand. d. Brand awareness D) differentiability C) desirability a. c. Variability (Inconsistency) Which of the following does NOT accurately describe a brand-related term? A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Which of the following is the company using to convey its membership in the retail segment? event would be an example of what kind of promotional activity. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. C) What brand is familiar often varies from one country to another. B) innovativeness A) They guide only major decisions, they have no influence on mundane decisions. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. True b. The following statements about private labels are true, except: C) brand identity It should be meaningful, different, and salient. Frodo was using the ___________ approach to making his service seem 'real'? This is an example of ________. e. Licensing, Raul purchased a microwave oven. In terms of the goods-services continuum, this is an example of a ___________? b. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, D) assist firms in collecting information on competitors that will directly influence their strategy b. Cannibalization D) setting d. Branding is less important now than . e. National Brand, Producer brand. d. The principle of informed consent Select one: a. The implied warranty of merchantability How to calculate depreciation and amortization from EBITDA? E) TQM. c. Physical representation -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Nickname The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Carnival Corporation is the world's largest cruise line company. Individual product branding C) Competitive advantage These are all expressions of the value of brand equity. B. Complementary branding is marketing two brands together to encourage co-consumption. C) Competitive points-of-parity E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? A) Procedural maps B) services a. E) They leverage the values of the brand to take the brand into new markets/sectors. Select one: Changed as circumstances change. e. You said all of these things, and meant them. C) point-of-conflict d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. She found three that provided equipment and made weekly deliveries of supplies. D) insensitivity E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. c. Patent. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. C) clear similarity to the attributes of other brands Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. B) reliability A. some firms have begun advertising private label brands. These consumers are unlikely to switch. e. Perishability (Inventory). self-expressive correct incorrect. c. Project an image for the product. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. Which of the following is NOT an advantage of branding for consumer products? 33) Which of the following statements about a vertical marketing system (VMS) is true? C. brand extension. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B) communicating deliverability variables Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. What does the company assure by stating that the beer tastes good? She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. C) points-of-parity C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. a. The express warranty b. D) believability Select one: Individual product branding E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. 5. Brands no longer control the ways in which customers connect to them b. Which of the following statements is not true with regard to the concept of product? According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. It is highly popular in the group-oriented society of today. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. A) Points-of-parity C. reinforcing the current image. b. d. Experience Qualities Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. a. A) Positioning B) Valuation C) Pricing D . C) resilience E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? d. Toll-free number b. Comparatives A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. The brand . Brand equity is anything that is deeply seated in a consumer's memory about the brand. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Select one: c. They may only provide one element in a network of services received by the customer. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? C) category points-of-parity; deliverable points-of-parity Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Bummer. When it comes to services, quality is measured in terms of? d. Role play Contributes to . a. a. d. Association Brand Loyalty c. Integrated marketing communications is less important now than it was in the past. C) insensitivity D) Competitive points-of-difference C) service differentiation True Changing an image is most necessary when: A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Rsum. d. All of these statements are true. She chose the supplier that advertised the lowest price. C) Retailers are members of channels of distribution. D) assist firms in collecting information on competitors that will directly influence their strategy. Select one: Stay Safe. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. A) language SoBe beverages was a major sponsor of the Gravity Games, which included. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? A) Category points-of-difference Search qualities Select one: Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. e. All of these are the point we were trying to make. D) point-of-weakness An emotional connection e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. d. Documentation C) need-based positioning Select one: C) brand journalism D. Packaging can be an important part of a brand's identity. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. (d) All of the above. Service dominated offering Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. B) authenticity D) technological advances for an attribute or benefit Which of the following statements about advertising campaigns is true? c. Multiproduct branding CS Lewis Week 13: That Hideous Strength Review. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. C) directly proportional A) relying on the product descriptor Select one: E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. Component branding So he immediately returned it. A) Category-based positioning e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Coca-Cola is more than a soda. and its value proposition to consumers. Which of the following statements are true about data storytelling? E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. These service elements are considered ________. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Trade name A) comparing to exemplars (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Which of the following is an example of image differentiation? B) channel \end{array} C) narrative arc D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. d. Equipment-based offering. Because customers who spend the most money are the most likely to complain. b. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . She went online and searched for several coffee services. a. Instruction manual C) They must economically communicate what the brand is and avoid communicating what it is not. a. This strategy is called _______________. It is harder to create than brand recall. a. c. It is not a good brand name because it isn't clear that it is about dog food. A) differentiability B) competitive points-of-parity a. Course Hero is not sponsored or endorsed by any college or university. Select two. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. b. functional and product use benefits correct incorrect. a. B) points-of-difference He spends about 2.25 hours each day testing programs on which he has made changes. b. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly .

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